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The University of Georgia reports that Hispanic buying power will
increase by 315% between 1990 and 2007. White buying power will
increase only 111% during the same period. . . . Are you
developing products and services to cater to this group of people?
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Here are the top ten e-retailers and their 2001 sales in billions of
dollars. Note that the number one position is held by Amazon.com who
is an information seller just like us:
Amazon.com 3.12
Office Depot 1.6
Staples .95
Gateway .76
Costco .45
Barnes&Noble.com .41
Buy.com .40
QVC.com .35
Spiegel Group .33
J.C. Penney .32
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According to DoubleClick/Info Group in 2001 as many as 45% of the
people seeing email ads did not click through, but ended up
purchasing later. . . .This means your email campaigns may be
more effective than you think. They are certainly cheap enough to
do.
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Double Click also reports that 61% of emarketers will increase their
budget in 2002 with only 5% reducing their budget. The average
increase in spending will be 17% . Budgets for all other forms of
advertising are expected to decline. . . .The biggies are realizing
the value of email marketing. I hope you are too.
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According to Wired.com It's
official. Klez is the most virulent e-mail virus of all time.
If you don't know what I'm talking about, you better find out. Visit
your anti virus provider's website and read about it. If you don't
have anti virus software installed, then shame on you.
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Yahoo just pulled a big no no which is starting to become a trend
these days . . . screw your users . . . .They sent an email to all
their users telling them that their preferences were automatically
being changed to "Yes, I want to get email solicitations" or
something like that. Yahoo, like Looksmart is probably going to get
a class action suit against it. The issue is even though legal
jargon gives them the right to change their privacy policy at
anytime, can they legally change the agreement that a person signed
up under. I don't think so. DoubleClick, mentioned above, settled a
similar suit and is abiding by the agreement their users agreed to
when they first signed up. . . .What does this mean to you? Be
careful what your privacy statement says in the first place and
don't change it to suit yourself while screwing your
customers/users, etc.
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Even though I've railed against PayPal as a merchant account for
professionals because it creates image problems I have to give the
owners and board members credit. Their takeover by ebay is making
them all filthy rich. Some board members will take 120 million or so
in ebay stock. Not too shabby. . . I still don't think professional
should use them as their main merchant account.
