This is an extremely easy feature to add to your website. It establishes you as the expert in your field and adds an interactive portion to your site.

In its simplest form you can put an email link on your site and have visitors email you questions. You answer them on the site.

If you want to get a little fancier you could install or have your webmaster install a form for the visitor to fill out that ends up emailing your the question anyway.

In the beginning you can "prime the pump" by asking yourself questions and then posting the question and answer on your site.

Upcoming web techniques

• Pop Under Boxes

• Sell Down Technique

• Ask the expert

• Shopping Systems

• Third Party Applications

• Order page selling

• How to make your website sell

• Web customer service

Back to July 2002 Index page