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June 2002

Miscellaneous Stuff You Need to Know

  • You need to think CONVERSION, CONVERSION, CONVERSION in everything you do. I've only been seriously working on this for the past six months or so. If I would have known then what I know now there would be even more money in the bank. Conversion means that if you get someone to your site, do they do what you want them to do . . .buy, subscribe, call, or whatever.

  • You can usually get a savvy teenager to help you by visiting one of the big computer stores like Microcenter or Comp USA. Go up to any one of the young people working there and tell them you need some part time help. It's almost guaranteed you'll find some takers, but don't be so blatant you get thrown out of the store :)

  • I highly recommend you get a copy of the book mentioned in the Copywriting section this month. Influence: The Psychology of Persuasion by Robert Cialdini and read it at least five times over the next year. I can guarantee you will sell more of whatever you're selling if you understand and put the ideas into play.

  • You may have to upgrade your CD software if you upgrade to Windows XP. I had to buy Easy CD Creator again even though Windows XP has it's own basic lite CD software by Roxio the same people that make Easy CD Creator.

  • If you're having trouble with any of your CD or cassette labeling programs, don't forget you must calibrate your printer. Most programs have you print a test page on a plain piece of paper. You then fold it over and note the numbers you see at the folds of the paper. These numbers are inserted into the software which tells the program exactly where to line things up for your printer.

  • When making ebooks in Adobe Acrobat PDF format don't forget to thoroughly set the conversion settings and set the security functions. You want to make sure the links in the document are clickable, in most cases you want the document to open with a split screen clickable index, you have to make a decision whether people can print it or not, copy and paste, change the document or use a password to access.

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