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June 2002 Search Engine Tips
Keyword Placement Part II
Top of the Page
The next place you want to put keywords is near the top of the page,
within the first visible screen if you can. Why? First, you don't want
people to scroll too much on your main pages. If they were searching on
that keyword, then they expect to come to pages that include that
keyword. If it isn't readily visible when they hit the page, then you
have disappointed that visitor and they are very likely to leave
immediately. You want the keyword to pop up and give them the
information.
Second, search engine spiders read your page from the top down.
Therefore, you need to put these keywords above any graphics that you
have, especially because the spiders have a tough time with graphics. If
you go to my home page,
http://www.Antion.com , you'll see that I specifically write text at
the top of the page so I can stuff keywords in there.
When I say "stuff," I'm not saying "spamming. " Don't get the bright
idea to simply write your keyword over and over again at the top of the
page. This is called "keyword spamming" and will get you banned from
search engines. I'm just saying I'm putting extra keywords near the top
of the page. I find an excuse to do it. I made up two little sentences
and put them near the top of the page to direct people to different
parts of the site, but I used keywords in them.
Also, don't put invisible words at the top of the page. In the old days,
people would make the text the same color as the background of the page
so that the people wouldn't see the words, but the search engine spiders
would. Again, this was the old days. Today that will get you banned from
the search engines.
I must emphasize. You must have keywords easily accessible to the search
engine spiders near the top of every important page in your website
page. The spiders have to sift through millions of pages in milliseconds
and they are smart enough to skip a page entirely if they don't start
finding the right keywords as they look from the top of the page down.
Send me your suggestions for future Search Engine related articles for
this section. mailto:tom@antion.com
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