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October 2002

Search Engine Tips
Keyword Placement Part VI
Body
 

For the past few months I've been telling you about places on your webpages to put keywords that might not have been obvious to you. This one is obvious and it's not so obvious.

Keywords should be placed in the body text of your webpage. What is not so obvious is that some search engines pay attention to how close your keyword is to the beginning of a paragraph and to the beginning of a page. This is called "keyword prominance."  It's a fairly complicated issue, but one you need to address if you want to laser strike optimization of your pages for search engines.

If the keyword is at the beginning of a paragraph, that equals 100 percent keyword prominance. If it is at the end, it is zero percent. In the middle is 50 percent. Tools like Web Position Gold tell you what keyword prominance a particular search engine likes and it's up to you to move the keywords forward or backward in the paragraphs and pages to suit. This is no easy task and takes patience because in the search engine optimization business when you change one thing it most likely effects something else.

Web Position Gold is a recommend software for serious Internet marketers. Find it at http://www.webposition.com/ 

 

Send me your suggestions for future Search Engine related articles for this section. mailto:tom@antion.com  

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