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   September 2002

Product Development Technique
E-book Conversion to PDF

Now that you have your document formatted properly in Word which was covered in the last issue (click here to review), it's time to convert it to pdf which will be the distribution format.

When I installed Adobe Acrobat 5.0 (the program, NOT the free reader) on my computer it automatically connected itself to Microsoft Word. Right after the "help" drop down menu an "Acrobat" menu appeared. When you click on it a menu appears which includes "conversion settings." This is where you make decisions about security, and usability.

I don't pretend to understand all the options available, so I usually leave most of them at their default settings. I will, however, cover here the settings you need to worry about to make a quality ebook. Below will be a list of those you need to consider and a brief explanation of your choices:

When you click on "conversion settings" you'll get a general screen with some tabs across the top. You can pick different names from a drop down box or create a new name so that the settings for different types of documents can be set and remembered independently.

I just call mine "Ebooks"

Security
The next tab you see is labeled "Security" this is where you decide if passcodes are needed to open or change the document. I do not require a passcode to open the document, but I do require one to change the document. This is one of the big advantages of using pdf over simply distributing in Word. When you send a word document to someone, they could simply replace your name with theirs and replace your sales links with theirs and redistribute the document. In pdf you can shut off that possibility unless the person robbing you is willing to scan or retype the entire document.

In the security area is where I check off that I do want to allow printing, because I know people will want to print out my ebooks to read offline and I also check off "Do not allow adding comments" i.e. I don't want them adding their two cents worth electronically and passing on my work to someone else.

Office
The next tab refers to your Microsoft Office settings. I don't remember what the defaults where, but I do want to make sure the following is checked:

  • Convert document info

  • Convert cross document links

  • Convert Internet links

  • And everything else on this page is checked except "Save file Automatically" (I like to have one more look before I save things)

  • I have zoom set to "Inherit Zoom" this refers to how large the file will appear on the screen (which can always be changed later by the user)

Bookmarks
The next tab is "bookmarks" which refers to what will show up in your clickable index after the conversion. I have a checkmark in the box "Convert word headings to bookmark" Then in the list below I have an "X" in headings 1 - 9 although the most I ever use is 1 - 3. This refers to the heading tags put on Chapters and Subheads in the Word document preparation. Adobe will recognize these and turn them into bookmarks.

I also scroll down the list to make sure "HTML Address" is checked. I'm not totally sure what this does, but I want to make sure every link I put in the document is clickable so I keep this checked.

Display Options
This is where I tell the program how to display itself when someone opens up a document. They can always override this opening display later. In this area I choose to open on "Page number 1" and I choose "Default Magnification" and I choose "Bookmarks and Page." The reason I choose "Bookmarks and Page" is that many people are not that savvy or used to reading pdf files and they may not know that a clickable index is available unless I display it for them as soon as the document opens.

The only other thing I check on this page is "invisible rectangle" in the "Link Appearance" section. This is just a matter of preference and you can set anything you want there. It only has to do in what a clickable link inside the document looks like.

Once all the settings are checked, I click "OK" and go back to the document. The only thing you have to do after that is click on the "Acrobat" drop down menu again in Word and then click on "Convert to Adobe pdf." If your document has not been saved, Adobe will prompt you to save it. After you do that a screen will pop up to ask you to save the pdf file as. You will then pick a name for your pdf file and where you want to save it.

That's it. You just created an ebook ready for distribution.


Other upcoming topics

  • Product packaging

  • Email courses

  • Ebooks

  • TeleSeminars

  • Consulting

  • Video Tapes

  • Webcasts

  • Radio Shows

  • Videoconferencing from home

  • Streaming audio courses

  • Streaming video courses

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