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April 2002

Miscellaneous Stuff You Need to Know

  • Data recovery services are expensive and should be a last resort when your hard drive crashes (YOU DO HAVE CURRENT BACKUPS THAT WORK DON'T YOU?) If you are really stuck and have to retrieve critical data check out http://www.drivesavers.com , or http://www.actionfront.com Get your wallet out and be prepared to pay dearly.

  • Make sure all the links in your site that are going to other sites which are out of your control open up in a "new browser window." This way people that visit your suggested links have to come back through your site.

  • Recurring billing services can save you an enormous amount of time when you have customers that are billed monthly for the same amount. I use http://www.netbilling.com for this site, but http://www.kickstartcart.com integrated shopping system will have that capability within a couple months.

  • When working on your website and checking the results of your labor by looking at your site on the Internet, don't forget to "refresh" your browser window. When I first started, I couldn't understand why changes I made to the site apparently weren't showing up on the net. It was because the browser had saved the previous version of the page. Refreshing solves the problem.

  • When sending out ezines/enewsletters be careful what you put in your subject line and in the body of the email. If you use
    $$$$$$$$$$$$$$$$$$$$$$ as a divider bar or multiple dollar signs or the phrase FREE, FREE, FREE or something like that, email filters may delete your newsletter automatically because it looks like SPAM. I write the word Buttcamp as one word so that I don't isolate the word "butt" which could be filtered as sexual content. In many cases I don't use that name at all. I don't mind being on the edge by having the name, but I have to be sensible about when to use it and when NOT to use it.

  • Watch your translations if you are doing business in any foreign language Here's a funny article about it http://www.marketingprofs.com/Perspect/delany2.asp

  • Don't fall for the latest sick web scam. Two British guys and who knows who else have been trying to capitalize on 9/11 by selling bogus domain names with the ending .usa This doesn't exist so report any emails you get to the FTC or FBI.

  • Research.net reports that 72% of the Chief Executive officers they polled prefer to find out about new products on line

 

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