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 April 2002

TRENDS

  • Newspapers are experimenting with electronic editions. Check out http://www.newsstand.com Where you will find fee based editions of the New York Times and the International Herald Tribune.

  • New Zealand is experimenting with Internet terminals in bars. I guess that would be like surf and slurp hahahaha. The "Nice Bar" in New York City is trying it too. Check out http://www.realdevelopments.net

  • Free ISP users went from 14.8 million in 2000 to 4.1 million in 2001. This is primarily because giving everything away for free is a dumb idea.

  • In a related story Hotmail free email subscribers are being strong armed by Microsoft to upgrade to a paid service. Subscribers are basically being hounded and they are having their inboxes swept clean with little or no warning. If you have an enewsletter and if you are paying attention you will notice many more bounces than usual from Hotmail accounts and in some cases you won't even be alerted of the bounce.  Read the full story at http://news.com.com/2100-1023-866086.html

  • AOL / Time Warner is finally admitting trouble with it's Email system which yours truly reported to the "Washington Post" over a year and a half ago (my credible report with proof went unheeded) I absolute did not get two emails yesterday that I absolutely know where sent because I sent them myself. I keep my AOL account for an Internet connection on the road, but it's time to graduate if you've got important orders and customer correspondence.

  • Surfers aren't happy with outdated content. Keep yours up to date here's the story http://www.newsfactor.com/perl/story/16726.html

  • 101 Dumbest moments in business. Don't make these mistakes:
    http://www.business2.com/articles/mag/print/0,1643,38604,00.html

  • GartnerG2 in March 2002 released findings that the average direct mail promotion costs between $500.00 and $700.00 per thousand. Permission email marketing costs between $5.00 and $7.00 per thousand. Click through rate for permisson based targeted email was 6-8%. Gartner claims that email marketing is threatening the direct mail industry . . . I've been preaching for three years now for you to grab those email addresses in any legitimate way you can. It can mean the difference between a wildly successful business and total failure.

  • Bizrate did a survey and found that 43% of online shoppers have used a shopping bot to price compare.  . . .  Your unique information product will not be subjected to this "commodity" style of shopping so you can keep your prices as high as the market will allow.

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