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August 2002 Search Engine Tips
Keyword Placement Part IV
Link Text
Another place to put keywords is in your link text. Here's an example:
Public speaking tips
This link is actually linked to antion.com/speakervideo.htm which
doesn't have my main keyword phrase "public speaking in it, but the
visible text in the link does.
This gives me a boost in the search rankings on the keyword phrase
"public speaking" i.e., when the search engine sees that the phrase
"public speaking" was important enough to put in the link text you get a
little boost on that phrase because it is given more relevance.
The closer it is to the first word in the link can give the phrase even
more relevance in some search engines.
So take a peak at the links you have on your more important pages and
see if they have link text that will help you in the search engines.
Send me your suggestions for future Search Engine related articles for
this section. mailto:tom@antion.com
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