August 2002

Traffic Generation Technique
Speeches

Many people that deal with me are professional speakers or aspiring professional speakers. You will never get any higher quality traffic to your website than a person who has seen you in person and fell in love with you and your speech. You must, however, remember to give them a reason to visit your site and reminders.

Handouts

First your website address should be printed on every page of your handouts. Many times people tear handouts apart, and photocopy them for their friends and colleagues. If you have your website on every page, it will get passed along virally when someone copies your pages and distributes them.

Also in the handouts you should have a special link for that particular audience with a copy of the printed handout that has clickable links to other areas of your site and additional helpful resources for the audience.

One more thing you can have in your handouts is a special incentive offer or free gift that gives them a big reason to visit your website to retrieve their special.

From the stage

Call attention to the special link in the handout and also to the special incentive offer you have for them. You can call it a free bonus or a special report or anything you want.

To call attention to the bottom of each page where your website is printed tell the audience that they can email questions to you at your email address which is printed at the bottom of every page of the handout. Naturally, they will look there to see it.

Offer them a free subscription to your ezine. This will allow you to follow up with them regularly and drive them to your site. This can be done nicely with a drawing for a prize which would be one of your products.

After the event

If you have a means to follow up with the participants after the event, give them some other incentive to visit your website. Some ways to follow up would be:

• Via snail mail/post card if you have negotiated the mailing list.

• Via email if you got their email addresses

• Via the organizer who may not want to give your the email addresses, but may be more than willing to broadcast your message to the list.

• Via an article in the organization's printed newsletter (this idea could be used to get the people there before you even speak at the event)

When speaking make sure you include the above elements to get the audience members to visit your site.