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US consumers like
permission based email. According to a survey done by Doubleclick in
October 2001, 78% of US consumers preferred permission based email
as their main form of contact with online merchants. -- So where is
your ezine?
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More people are likely to
participate in some form of online group discussion because of the
fear of flying. The Pew Internet & American Life Project said
that 71% of those surveyed are getting involved with or learning
more about group activities on the net. -- This website is
housing my first discussion board ever.
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The 2001 "Holiday
Readiness Report" from Vividence finds that 71% of US online
consumers are concerned about the economy. And because of attacks on
the country, 40% plan to shop less is stores this holiday
season. 29% say they will shop more online this holiday season
because they are concerned about store safety. -- Do you have anything
that would be a good gift to be purchased from your site. Get it
ready now!
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According to a survey from
the National Consumers League (NCL) as of August 2001, 59% believe
it is safer to pay for something bought online with a check or money
order than with a credit card. -- It's up to you to continue to build
confidence on your site and with all your dealings with customers.
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Consumers International, employed 15 consumer organizations from
14 countries to make online orders between November 2000 and January
2001. They found that 63% of worldwide business-to-consumer (B2C)
websites provide instant, online acknowledgement that orders have
been processed. Additionally, 82% calculate total order costs. Only
11% include guarantees or warranties with orders. -- This means that
the expectations are for you to have real time credit card
processing. This also means that it is no surprise that people are
afraid to order when only 11% are displaying guarantees and
warranties.
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Yippee for online retailers! There will
be two additional years added to the moratorium on taxes for
Internet businesses. The White house said in a statement supporting
the moratorium, "The administration believes that government
should be promoting Internet usage and availability, not
discouraging it with access taxes and discriminatory taxes." --
Just another reason to start selling stuff on the Internet. It's
much easier because you don't have to fool around with collecting
sales taxes on your out of state sales.
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