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December 2002 Product Development Technique
"Best Of" Products "Best Of" products are
really easy to produce because the really hard work of creating the
individual products in the first place has already been done. You simply
repackage the work. I'm in the process right now of
creating several "Best Of" products. The first one I'm creating comes
from all the work I've done over the past 4 years publishing "Great
Speaking" Ezine. I'll get at least five new products out of this. Each
product will be based on one of the regular four sections of the ezine
and the fifth product will be a package deal with all the sections
included. Here are the products I'll get from "Great
Speaking":
The Best of "Great
Speaking" Quick Tips The Best of "Great
Speaking" Advanced Tips The Best of "Great
Speaking" Humor Tips The Best of "Great
Speaking" Marketing Tips Get em all for one
special price!
I'll get even more products from the many audio tapes I
have. I haven't even figured out all the combinations I
can do yet, but here is a brief stab at it:
The Best of Tom Antion's
Media Marketing The Best of Tom Antion's
Speaking Tips The Best of Tom Antion's
Internet Marketing Tips
and it can go on and on.
Then I can make the best of my Ebooks, CDs etc. This could go on all
next year if I wanted it to.
The idea here falls back into my regular product strategy. Keep
producing products that sell on their own and then bundle them together
in different ways to keep them alive and fresh and cranking income for
you.
Other upcoming topics
Back to December 2002 Index page
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