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December 2002 Search Engine Tips
Keyword Spamming There are many tricks that
used to work to manipulate the search engines that will get you in big
trouble now. Big trouble means your websites will get banned from the
engines . . . a fate worse than death when it comes to getting new
business on the Internet. At the very least these tricks will guarantee
a low ranking for your site.
If you are new to search engine optimization techniques, you may not
realize that the things you see in this article are bad. Even worse is
if the webmaster helping you with your website does one or more of these
techniques on your behalf because they are ill informed and not up to
speed on what is currently acceptable. Your site will get banned and all
you will get from your poorly trained helper is a pitiful . . . sorry.
I�m talking about �Keyword Spamming� or using keywords on a webpage in a
fashion that is deemed unacceptable by the search engines. The following
list will most likely either get you banned altogether or virtually
guarantee you will never get a high search engine ranking for your
pages.
Never use the same
keyword consecutively over and over again on your webpage or in your
metatags, graphics or anywhere on your page. It used to be that the
more keywords you had the better . . . not any more. Never make the text on
your page the same color or even nearly the same color as the
background of the page. In the old days you could do this to make the
search engine spiders see many keywords, but the people looking at
your page wouldn�t see them. Don�t use extremely
small text. You have to really watch this. You can even accidentally
violate this rule with a simple copywrite notice at the bottom of your
webpages. Don�t allow any really small text on your web pages. Don�t use popular words
in your meta areas that have no relationship to the content of your
page. Don�t use celebrity
names in your meta areas and on your pages in an effort to grab
traffic looking for the celebrities. These celebrities can sue you for
stealing their traffic. Don�t use brand names
unless you have a legitimate reason. Putting the word �Sony� on your
page for no reason can get you in hot water. Don�t use the backdoor
method of �not� or �just like� to try to steal traffic. This method
means that you put a term like �not Sony� or �just like Sony� in your
page and meta areas. If you legitimately review Sony products or sell
them, then none of this applies. Avoid using keyword
laden drop down boxes that have unrelated keywords in an effort to
divert traffic from legitimate pages that address those keywords.
Use of these techniques is not only dangerous because it could get you
banned from the search engines, but dangerous because it will irritate
the visitors you do get that were looking for something else.
The above is an excerpt from Click: The Ultimate Guide to
Electronic Marketing for Speakers
http://www.antion.com/click.htm
Send me your suggestions for future Search Engine related articles for
this section. mailto:tom@antion.com
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