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Antion & Associates
tom@antion.com
301-459-0738

 

 

 

 

 

 

 

 December 2002

TRENDS

  • According to BIGresearch 50% of US web surfers experience more than one media at once, i.e., watch television while surfing the web . . . if you are substantial enough to do some TV or cable ads in your market, you can easily cross promote.

  • The Top Five Activities of Americans Online (as a percentage of Internet Users age 3 and above.)

    Email 84%
    Product / Service information search  67.3%
    News / Weather / Sports 61.8%
    Playing Games 42.1%
    Product / Service purchases 39.1%

    Even with only 39% buying, that's a lot of people for you to sell to.

  • According to BURST 19% of Internet users have redeemed a coupon on line and with households making $100,000.00 a year or more 26.6% have redeemed a coupon on line.  . . .The shopping system I handle http://www.kickstartcart.com can handle this all for you automatically.

  • IProspect surveyed 1403 people and found that 78% will abandon a search if they don't fine what they want in the first three pages of search results and 48% expect to find what they want on the first page of search results.  . .  You better get busy making your sites show up high don't you think?

  • DoubleClick reports that Email click through rates are on the rise again after a fall in the second quarter of 2002. Second quarter rates were 4.9% with a rise to 6.1% in the third quarter.  . . .Make sure you get your share and you won't unless you build your email database and send out good information and offers.

  • The US Census Bureau confirms that Business to Consumer ecommerce continues to see solid growth and yet only 1.3 % of business is conducted on line with an expect rise to 8% in the next five years.  . . . I'm thrilled with this news and you should be doing everything within your power to start tapping the online sales now and preparing for a bright future in online sales.

  • http://www.emailsanta.com/ Santa is now get more emails than regular mails

 

 

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