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February 2002

TRENDS

  • As I've been preaching for a long time forget the Flash and go for the cash. According to an article in the E-commerce Times Ron Rogowski said operators of the best sites focus on clear navigation, beginning with the home page, and keep flashy graphics and other gimmicks to a minimum. 

  • AOL finished near the bottom of a Consumer Reports survey of ISPs and now they're raising their rates for those subscribers who are using their BYOA services. Rates are going from $9.95 per month to $14.95 per month. They also became the most expensive ISP last summer when they raised their subscription rate to $23.90. I use them quite frequently for my Internet connection when on the road, but service and connections leave a lot to be desired.

  • On the other hand AOL has 33 million subscribers who spent around 33 billion dollars last year on line. You've got to play their game to get your share of that money.

  • A study by AnswerThink found that in 2001 91% of retail websites had an automated email system. Do you have one? Here it is http://www.kickstartcart.com 

  • Western Europe has passed up the USA in the highest percentage of Internet Users. They now have 29.8 % and the USA has 29.2 % Are you thinking Internationally when you put something on your website? Along with that USA E-business revenues increased by 7% and Europe, the Middle East and Africa went up 32%.

  • According to an Ipsos-Reid/RBC Financial Group survey, as of the third quarter 2001 the average Canadian family spends 32 hours per week online. 

  • Pizza chain Papa John’s will make online ordering available at all of its free-standing restaurants in the US. It is the first pizza chain to offer this service throughout its entire system.

  • There is fierce competition among the airlines for providing high speed Internet access at about $20.00 per hour. I have a tough time seeing this because no one I know even uses the telephone on airplanes. I just saw the latest rates. $2.99 connection charge and $7.99 per minute . . . OUCH. How are they going to have $20.00 per hour high speed Internet when they can't even have reasonably prices telephone service?

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