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The
Canadian Wireless Telecommunications Association (CWTA), found
that 74% of small businesses in Canada say e-mail is their most important communication technology.
-- Folks email is here to stay so you better get busy and
learn how to use it properly.
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Marketing agency Brann Worldwide,
reported that 92% of US consumers feel positively toward companies that ask their permission before sending them information.
This applies to any medium. 81% of their survey respondents
said they would be willing to respond to companies if permission was asked beforehand.
-- Forget those broadcast faxes and spam emails. Get the
permission FIRST!
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An
annual joint survey is conducted by SpectraCom Inc. and Circle
1. In 2001 they found that 25% of kids in the US (82% of the
kids were between 8 and 12 years old) spend 10 or more hours
online per week which is up from 19% for the previous five
years. 60% of them have asked mom and dad to buy them
something they've found online. This is up from just 40% in
1998.-- Millions of those kids will be in the consumer market
themselves in a few short years. Some already are through
their parents. Will you have a mature and system well rated in
the search facilities when they start buying?
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Nielsen//NetRatings
is reporting that at-home broadband internet users in the US
grew 90% in one year. The number of users went from 11.2
million in November 2000 to 21.3 million in November 2001.
This represents approximately 20% of the total Internet users
in the US -- This means that before too long you'll have an
easier time selling large audio and video downloads as
products which will virtually eliminate your cost of goods
sold.
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The
Los Angeles Times reported on December 13, that Internet Radio
is not doing well. Only 8% of Americans listen five minutes or
more per day.-- Don't waste your time or money trying to
broadcast on the Internet for a living.
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IDC
, found that the value of online orders increased by 46% in
2001. -- Bundle your products to get your individual tickets
higher and use smart shopping systems like http://www.kickstartcart.com
to upsell for you.
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According
to a Winterberry Group study permission-based commercial
e-mail makes up about 10% of the 300 billion messages sent in
2001; that number is expected to reach 25% of 600 billion
messages by 2005.
The same study predicted that the email marketing industry
will grow from $910 million in 2001 to $3.5 billion in 2005.
-- If you want your piece of the action you better get busy
learning how to market with email.
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Computer
Associates International came out with it's top ten virus
list. The Badtrans.B Internet Worm topped the list. The
company states that virus writing sophistication has increased
significantly. Click here to see a list
of precautions.
