In Part I I told you about simple and sequential autoresponders.

In Part II I told you the strategies I use to write follow up autoresponder messages to help you gain much higher levels of customer satisfaction and to make more money.

Here in Part III I'll give you my actual autoresponder messages that are automatically delivered when someone purchases the "Wake 'em Up Video Professional Speaking System" http://www.antion.com/speakervideo.htm

The numbers you see are the number of days from the day of the order  the autoresponder message is delivered. For instance Day 0 is the same day as the order. Day 2 is two days from the day of the order. (Some autoresponders count the number of days "between" messages).

When you see <$firstname$> that is a field where the autoresponder automatically inserts the person's first name. This is called a "field." More sophisticated systems can insert any number of variables. For instance I could have put another code that would put the day the ordered.

Day 0

Hi <$firstname$>,

Your Wake 'em Up Course will ship right away and you should
have it in a few days. It will take you a little while to go
through this in depth course. Take your time and implement a
few of the techniques each time you speak. Don't try to
revamp an entire presentation at once. You also get a free
15 minute consultation with me so I can help you get the
most out of the course.
Call 800-448-6280 or 757-431-1366 to set your appointment.

Tapes 1 through 4 are on speaker performance and should be
watched in order.

You can concurrently use tapes 5 & 6 for marketing ideas.
The most advanced marketing tips are on tape 6.

Would you mind telling me how you heard about the 'Wake 'em
Up System' and what made you decide to invest? Also, tell us
what you want to accomplish and we will be there with you
along the way.

I'll send you a few more tips tomorrow to help you get the
most from the 'Wake 'em Up Professional Speaking System'

Good luck and let me know how I can help.

Sincerely,
Tom Antion

P.S. Don't forget about the Butt Camp CD to help you with
your Internet marketing efforts. You get it for only $99.00
because you are buying the Wake 'em Up Course.
http://www.speak4money.htm/buttcampcddiscount.htm

Also, if you can make it, we have some great Internet
Marketing camps for speakers coming up
http://www.antion.com/buttcamp.htm . It will definitely open
your eyes to new possibilities for quick and low risk income
based on your knowledge and speaking skills.

(My normal signature file goes here. I have left it off these training messages purposely.)

=====

Day 1

Hi <$firstname$>,

Your 'Wake 'em Up Professional Speaking System' is on its
way and should arrive shortly. The purpose of this email is
to give you some tips on what to expect from the course and
also some tips on using the course most efficiently.

I FIRST WANT TO GIVE YOU A TIP ABOUT YOUR VCR:

Most home grade VCRs do not have 'Real Time Counters.' A
real time counter is actually like a stop watch that counts
the actual time in hours, minutes, and seconds that have
elapsed since you put the tape in. Since you probably don't
have this on your VCR you will have to rely on your regular
counter. It's usually a 4 digit number that increases when
you play a tape and decreases when you rewind it.

These counters are all different so if you want to use it to
keep track of where you are on a particular tape, you will
have to use the same VCR each time you watch.

If the tape is fully rewound and if you set the counter to
zero, then you will be able to note areas of the tape that
you especially want to review. Later, when you want to
review a portion of a tape, you rewind the tape, zero the
counter, and then fast forward to the counter number you
jotted down in your notes and you will be right at the spot
you want to watch.

I'M HITTING YOU FROM ALL DIRECTIONS

Your professional speaking system is designed to hit you
with the material from several different directions. You
will read about the techniques in the 'Wake 'em Up' book.
You will see the techniques in action on the videos. You
will hear the techniques in the audio tapes and you will
answer questions about the techniques in the workbook.
THIS IS BY DESIGN!

The last thing I want you to do is to be up in front of 3000
people, under extreme pressure, and wondering what I said
about a certain situation.


THESE ARE NOT ENTERTAINMENT TAPES

Learning to be a great speaker is much harder and much less
entertaining than watching the great speaker that you are
going to become. You must take notes when you are watching
the tapes and don't expect to watch a 90 minute tape in 90
minutes. I highly suggest you take notes the entire time you
are watching.

Try not to be distracted while you are watching the tapes.
In fact, the best setting would be when you can stop the
tape and actually try the technique right when you are
learning it.

PLEASE, PLEASE, PLEASE DO NOT SKIM PAST A TECHNIQUE

I sweated blood doing more than 2000 paid presentations in
many countries to learn the techniques I'm showing you. I
researched other great speakers for 7 years to make the
course really powerful. Literally a 30 second comment I make
on the video could be the difference between WOWING the
audience and bombing (tomorrow I'll give you a few examples
of what I mean).

DON'T FORGET TO SCHEDULE YOUR FREE CONSULTATION

Included in your investment in this system you get a free
15 minute consultation with me so I can help you get started
on the right foot and also so I can answer any of your
burning questions about professional speaking.

Call 800-448-6280 or 757-431-1366 to set your appointment.

<$firstname$>, I am really committed to your success. You'll
see and feel that when you talk to me.


Sincerely,
Tom Antion

P.S. Make sure you sign up for your free subscription to
'Great Speaking' the largest e-magazine for speakers in the
world (see below)

=======================

Day 2

Hi <$firstname$>,

Your 'Wake 'em Up Professional Speaking System' should be
arriving any day now (unless you live in a faraway land
where customs might hold it for a little while).

Yesterday I promised to give you a few examples of some of
the powerful techniques that you will learn in your 'Wake
'em Up' system.

Here are just a few of the literally hundreds of techniques
that pro speakers know about that make them worth every
penny of the money they get.

TECHNIQUE # 1 -- SEATING

By far the best seating method when you can get it is semi-
circular theatre style. In this seating method you will get
much more interaction, agreement and laughter from a group
than from any other seating method.

Let me tell you from experience just how powerful this
seating method is. I had done over 500 paid presentations
before I learned about this seating method. I had good
tested material and after doing that many presentation I
pretty much had my act together and could tell in advance
what kind of reaction I'd get from the crowd when I said a
particular line.

WOW! DID I GET SURPRISED

Another speaker friend of mine told me about the success he
was having with semi circular seating. He told me that
laughter and interaction are contagious. When people are
seated on a curve they can see the faces of everyone else in
the same row. (In regular theatre style seating people can
only see the ear of one person to their left and one to
their right.) By increasing the number of faces that each
audience member sees, you are increasing your chances for
shared agreement, interaction and laughter.

I tried it in my next presentation and I couldn't believe
the results. Lines that had been getting me chuckles were
now getting solid laughs and lines that were getting solid
laughs were now getting long belly laughs. Serious parts of
the presentation were also enhanced because people could see
other people nodding in agreement with my points so they
nodded too. I would estimate the seating alone increased my
effectiveness by at least 30% and I've been using that style
of seating whenever I can ever since.

In the 'Wake 'em Up'system you will learn all the nuances of
different types of seating methods and how you can make the
best of any situation.

TECHNIQUE # 2 -- TIME OF DAY

In very early talks, in general, humor should be kept to a
minimum. People are not awake yet and a line that would have
them rolling in the aisles at 10:15 AM would fall flat at
8:00 AM

Brunch and lunch are considered the best time of day to
speak because the people that hate to get up early are now
awake and the people that get up at the crack of dawn are
not tired yet.

Late afternoon and after dinner talks are harder because
people are generally getting tired after a long day. Use
humor, but don't expect the laughter to be as hearty. Your
serious material should not be too heavy because people will
be too tired to absorb it.

Your system will include all the details about time of day
and hundreds of other topics you MUST know about to make
sure that you really shine on the stage.


OK <$firstname$>, I'll check in with you in about a week.
Dig in when the course arrives. If you haven't called me yet
for your consultation, call 800-448-6280 or 301-459-0738.
Call the same numbers if you have any questions while
working through the course.


Sincerely,
Tom Antion
======

Day 9

Hi <$firstname$>,

Just checking in to see if your 'Wake 'em Up Video
Professional Speaking System' arrived safely and if you have
any questions so far.

I told you when you first invested in the system that I was
committed to your success.

Call 800-448-6280 or 301-459-0738 with questions or email to
mailto:orders@antion.com

Sincerely,
Tom Antion

Learn to deliver seminars by phone. I made 18K in two nights
delivering TeleSeminars.
http://www.speak4money.com/teleseminarkit.htm

======

Day 23

Hi <$firstname$>,
I wanted to remind you to pay particular attention to the
technique in your 'Wake 'em Up System' called 'Bits, Chunks
and Series.' This is one of the most powerful platform
techniques that will make you look extremely polished on
stage.

It gets you out of using notes and helps you command the
material so well that you can spend your time on stage
noticing the audience reaction to the material.

I told you when you first invested in the system that I was
committed to your success. I'll give you some extra
marketing techniques in a couple weeks.

Call 800-448-6280 or 757-431-1366 with questions or email to
mailto:orders@antion.com


Sincerely,
Tom Antion

======

Day 37

Hi <$firstname$>,
A couple weeks ago I reminded you of a very powerful
technique for performing on the platform called 'Bits,
Chunks and Series.' You should now be getting comfortable
with what you need to do to improve your platform
performance.

Now is the time to pay some serious attention to marketing
your speaker services either part time or full time.

I'll give you one very powerful tip today:

WRITE AND DISTRIBUTE ARTICLES

Articles are great because they can really establish you
quickly as the expert on a particular topic. Being thought
of as an expert will get you hired as a speaker faster than
anything.

You can also use the articles in the following ways:

=> Put them on your website (you have a high traffic website
right? If not you better get my book 'Click: The Ultimate
Guide to Electronic Marketing for Speakers'
http://www.speak4money.com/click.htm )

=> Put them on other websites. I have gotten hired many
times at full fee, from people that read my articles on
other websites, clicked through to my website and then
called me to finish the deal.

=> Put them in your own printed or electronic newsletter
('Click' also teaches you how to do this).

=> Put them in other printed and electronic newsletters.

=> Put them in trade magazines that service the industry
your want to penetrate.

=> Put them in newspapers.

=> Put them in national magazines.

For more info on getting tons of free publicity from
articles, radio and TV visit
http://www.antion.com/publcityhoundTOC.htm

Call 800-448-6280 or 757-431-1366 with questions or email to
mailto:orders@antion.com


Sincerely,
Tom Antion

=====================

Best Shopping System to deliver these is my http://www.kickstartcart.com shopping system. Get a free ebook "How to Pick a Shopping Cart System that Makes You Money" at http://www.public-speaking.org/ebook.htm


More automation techniques:

• Learn to use your AutoCorrect function in Microsoft Word. Click on "Tools" then "AutoCorrect"  You can add shortcuts to your commonly typed phrases. It's somewhat like ShortKeys which we covered in another issue, but it only works in Word.

• If you use Google alot consider installing the Google toolbar. It will save you an enormous amount of time opening a new browser window or going to your shortcuts, history or God forbid, typing it in your address box.

• Don't search yourself to death. Use the search function (Start/Search) and use wildcards when you can't remember the exact filename. For instance if I were searching for Module_1.txt and I couldn't remember where I put it AND I couldn't remember if it was Module1.txt or Module_1.txt I would search for Module*.txt which would bring up any text files that started with the word "Module." If I couldn't remember if I named it StarterModule_1.txt I would search for *Module*.txt This would bring up any file that had the word "Module" in it.

Upcoming topics for this section

• Organize your email

• Reduce the impact of SPAM email

• The greatest keyboard shortcuts

• Respond to emails while you sleep with autoresponders

• Using templates so you never have to reinvent the wheel

Back to July 2002 Index page