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 July 2002

TRENDS

  • Speed is king. A recent Finnish/US study (Stanford Persuasive Technology Lab / Makovsky & Company) said the most important things when it comes to credibility of a website was 1. Speed of response for customer service, 2. Comprehensive information attributed to a Specific source 3. Lists the author's credentials.

  • NFO Worldgroup says that overall consumer confidence is sliding, but ACNielsen and Yahoo report that consumer confidence in the Internet is growing.

  • The Pew Internet & American Life Project reports that in June 2002 21% of American Internet users have broadband capability.  . . .This doesn't mean you should start loading your website up with graphics and other slow loading elements.

  • According to Steve Butler writer for Emarketer website development initiatives have remained at the top of many companies' list of e-business priorities in 2002, as businesses large and small continue to see the internet as an important commercial channel. . . . .Are you investing time and money in your website development or do you not yet see the writing on the wall?

  • More and more people are making their living on Ebay and other auction sites.

  • The Consumer Electronics Association found that in 2002 22% of consumers are shopping online from work. This is up from 12% in 1999.

  • The average price according to ARS Inc for cable rose to $44.95 per month and $51.82 for ADSL. (note: ADSL stands for "asynchronous DSL. That means your upload speed is not as fast as your download speed.

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