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June 2002
Miscellaneous Stuff You Need to Know
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You need to think
CONVERSION, CONVERSION, CONVERSION in everything you do. I've only
been seriously working on this for the past six months or so. If I
would have known then what I know now there would be even more money
in the bank. Conversion means that if you get someone to your site,
do they do what you want them to do . . .buy, subscribe, call, or
whatever.
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You can usually get a
savvy teenager to help you by visiting one of the big computer
stores like Microcenter or Comp USA. Go up to any one of the young
people working there and tell them you need some part time help.
It's almost guaranteed you'll find some takers, but don't be so
blatant you get thrown out of the store :)
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I highly recommend you get
a copy of the book mentioned in the
Copywriting section this
month. Influence: The Psychology of Persuasion by
Robert Cialdini and read it at least five times over the next year.
I can guarantee you will sell more of whatever you're selling if you
understand and put the ideas into play.
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You may have to upgrade
your CD software if you upgrade to Windows XP. I had to buy
Easy CD Creator again even though Windows XP has it's own
basic lite CD software by Roxio the same people that make Easy CD
Creator.
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If you're having trouble
with any of your CD or cassette labeling programs, don't forget you
must calibrate your printer. Most programs have you print a test
page on a plain piece of paper. You then fold it over and note the
numbers you see at the folds of the paper. These numbers are
inserted into the software which tells the program exactly where to
line things up for your printer.
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When making ebooks in
Adobe Acrobat PDF format don't forget to thoroughly set the
conversion settings and set the security functions. You want to make
sure the links in the document are clickable, in most cases you want
the document to open with a split screen clickable index, you have
to make a decision whether people can print it or not, copy and
paste, change the document or use a password to access.
Back to June 2002 Index page
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