June 2002

Website Technique
Exit Pop Ups

Exit pop ups are great tools to help you convert more visitors into buying customers or subscribers and they are considered less intrusive than entry pop ups.

An exit pop up in its most basic form simply pops up when someone leaves a webpage. They are used to try to get ezine subscribers, sell additional products, test headlines, offer specials and a variety of other things.

Cookie based exit pop ups are even less intrusive because they can be set to recognize the visitor and not show at all if the visitor has already seen the pop up that day/week/month, etc.

This article is going to concentrate on a specialized use of an exit pop up that I'm currently using in two places.

I DON'T WANT THE POP UP TO POP UP

One of the specialized exit pop ups I'm using can be found at http://www.antion.com/click.htm which is the sales page for Click: The Ultimate Guide to Electronic Marketing for Speakers. You don't see the pop up when you visit the page. You ONLY see it if you LEAVE the page without clicking on the order button. So, I really don't want you to see the pop up because that meant that you were leaving without buying my ebook.

When you do see the pop up it offers you free samples and the Table of Contents. Another crazy thing I'm going to try is to put a "You Pick the Price Deal." The pop up would say something like, "Tom has lost his mind! He's going to let you pick your own price." I'll have links to pricing maybe at $87.00, $77.00 and $67.00. Even if one person picks $67.00, I'm $67.00 richer than I was before. It's a digital product so I don't have any printing or delivery costs. AND the money is coming from someone who had already decided NOT to purchase.

Another way I'm using the same exit pop up is to offer a finance option to those people who already have decided NOT to purchase my Wake 'em Up Video Professional Speaking System.

Check this out. Visit http://www.antion.com/speakervideo.htm and then leave the page. You should get the exit pop up that has a three payment option. Again, the person had already decided NOT to order and for many people the offer to finance could be just the thing they need to get them to change their mind and decide to purchase. It certainly made me a happy cybercamper when I got my first "three pay" sale after only 17 people had seen the pop up.

Here is a link to a course by Jonathan Mizel that teaches you many other advanced ways to use pop ups and also gives you the coding to paste into your website to make it happen for you.

http://www.amazingpopups.com/power