November 2002

Case Study
Tom Antion
(Your faithful publisher)

OK. It's October 31st and I got so busy this month that I forgot to arrange a case study. So, I thought I'd tell you a little about what I've been doing to keep learning the newest and most profitable Internet marketing techniques and give you a little idea of significant events on my 2002 calendar the past year.

January 19th -- I did a Butt Camp in Vancouver, BC Canada. Dealing with product shipping across the border was a real hassle and UPS totally screwed things up and we're still fighting about it in November. They have now lost all my International and domestic shipping business and most of the UPS people I've had to deal with are pencil pushing idiots.

January 28th -- I conducted my first TeleConference for my new mentor program http://www.GreatInternetMarketing.com/mentorprogram.htm

February 7th -- Butt Camp in Hawaii before the Western Workshop of the National Speakers Association. Almost a total waste of time. Businesspeople in Hawaii are a different breed and just don't get it. I also made the BIG MISTAKE of using a fax broadcast service. I got nothing but Irate calls.

February 28th -- Butt Camp in Atlanta before the Eastern Workshop was a big success as are most ButtCamps.

April 20th -- Butt Camp in DC

April 26th -- Had lunch with Yanik Silver an extremely bright Internet marketer. We always kick around great ideas.

April 27th -- Did a survival skills workshop for NSA DC

May 30th -- Conducted a 2 hour TeleSeminar with storytelling expert Doug Stevenson

May 31st -- Did a beginner speaker TeleSeminar "Top Ten Ways to Make Money Speaking"

June -- Cancelled out of my first speaking engagement in over 2100 performances because of improprieties in the commission system. I donated all my commissions to the five speakers who sold the least at the event. Each speaker got nearly $700.00.

July 12th -- Did ButtCamp in Orlando before the NSA convention. It was the biggest one ever with about 55 participants including an entire row of past NSA presidents.

July 12th -- Totally destroyed two laptops within five minutes when a bad power supply zapped the mother board of my brand new Sony and then zapped the mother board of my back up Sony. Had to borrow a laptop from an attendee and then go to Office Depot to buy another one for two presentations at NSA

July 15 -- Had a standing room only crowd at Mega Monday at NSA. I gave away $60,000.00 in prizes during my session and shot money into the crowd with a giant leaf blower.

July 16 -- I did the sales trainer's PEG at NSA

August 27 & 28 -- Did two TeleSeminars and can't remember the topics.

September 13th -- Visited Alcatraz prison and most people said I should probably live there. Also my host took me on a ride on a cable car in San Francisco and tried to kill me hahahaha

September 14th -- Spoke at Northern Cal. NSA

September 15th -- Largest NSA chapter fundraiser ever. Chapter earned over $2800.00 above the cost of bringing me in.

September 12th -- Spoke at South Florida NSA for the fourth time.

Septermber 13th -- Did a fundraising ButtCamp for the chapter.

October 19th -- Spoke at Virginia Speakers Assn.

October 20th -- Did a fundraising ButtCamp for the chapter.

That's not much of a schedule. So what did I do the rest of the time?

• A few corporate speaking engagements

• Tons of phone consulting

• Created and refined many new products

• Developed my one-page website technique

• Still working on a deal to create a new small business Internet marketing program for a major player in training that must go unnamed at this point in the deal.

• Landed a deal with an Internationally known author to adapt the Click book for the legal market

• Worked on a deal that fell through on creating a version of Click for the medical market.

• Reviewed hundreds of Internet marketing ezines and websites to glean the best techniques.

• Took a Teleseminar from Alex Mandosian on conversion strategies.

• Bought a new fancy sound card to do more audio editing on the computer.

• Try to find time to evaluate the hundreds of joint venture deals I'm offered.

• Started searching for a retreat center or "Bed and ButtCamp" hahaha to live in and have weekend guests who want to study Internet marketing.

• Leased my first computer from Dell and I love it and I love the concept.

• Upgraded to Windows XP Professional and I love it because I can run it really hard for days at a time and it virtually never crashes.

• Got a tremendous number of new mentees who are making good progress and learning a ton.

• Continue to work on and refine my own sales process.

• Will be on the cover of Sharing Ideas speaking news magazine in December.

• Also booked as the headliner of the September 2003 Magnificant Marketing Seminar in Beverly Hills, CA

• Booked as a featured speaker at the Mark Victor Hansen Mega Book Marketing University in March, 2003

• Started working a set of Magic tapes for speakers, but did not have time to finish it.

• Got http://www.professionalspeaker.com up and running with Bill Brooks and Jim Cathcart just before the NSA convention. We now have a streaming, video, audio and ebook membership site.

• Bought nearly 300 domain names this year.

• Got married and had three kids . . .  hahaha NOT!

• Did a bulk email to an opt in list for $1500.00 and DID NOT GET ONE RESPONSE . . . .NOT ONE!

• Slowed down on the purchase of opt in subscribers and cleaned out about 15,000 bad addresses from Great Speaking list.

• Have a new TipZine at http://www.professionalspeaker.com run by Will Brooks who is doing a wonderful job running it and running the site.

• Was featured on NSA's Voices of Experience CD

• Sold over 1000 ebooks in the past couple months

• Hired an assistant from India who is back in India for six weeks to pick his bride.

• Took the guarantee off the "Wake 'em Up Video Professional Speaking System" because I got tired of tire kickers and worthless slugs wasting my time and then returning the product. Sales are just as good.

• Haven't visited the http://www.GreatInternetMarketing.com/forums for a long time.

• I'm discontinuing the free email at http://www.greatspeaking.com because of poor service from the provider.

• Spend about $5000.00 a month on pay-per-click search engines.

Plus lots more that I just can't think of right now. I'm really smokin and will promise to bring you big things in 2003.

Tom

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