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November 2002

Search Engine Tips
Keyword Placement Part VII
META Tags

 

Use META Tags
The next topic in behind-the-scenes page design involves using META Tags. META Tags are being used less and less, and you certainly shouldn�t depend on them to get high rankings. There are many places on a web page that keywords could and should be placed. However, you should know how to use them as long as search engines are still using them.

If you want to see some samples of META Tags, open your browser (either Internet Explorer or Netscape) and click on �view.� Then click on �source� in Internet Explorer, �page source� in Netscape. A new window will pop up and you can look at all the behind-the-scenes HTML programming of just about any webpage. You can also see the META Tags of other webpages if they have them.


Note: The <TITLE> Tag should be the first thing after the <HEAD> Area of the page and then comes the �description� META Tag and then the �keyword� META Tag.

Here's an example of what the META Tags look like:

<HEAD>
<TITLE>Customer service training</TITLE>
<META name=�description� content=�Customized customer service training at your location by the person that �wrote the book� on customer retention�>
<META name=�keywords� content=�customer service speaker, training, trainer, client retention�>

Making web pages is pretty easy to do now and you generally don't have to know much about HTML. However, you do have to go a little bit behind the scenes to learn about META Tags.

Description META Tags
META Tags are a place where you can put a description of your webpage and your keywords. Not all search engines use these descriptions and keywords, but some do. On the search engines that use these META Tags, when your site comes up in search results, it will have the description that you wrote, which is really nice because that means you can control what�s being said about your site and entice people to click on your link.

You should do your best to write descriptions that are compelling. It would be a shame to come up as number one in a search but have no one click on your site because your description was so poor. Try to give them a good reason to click. Search the web to see descriptions of other sites. Try to evaluate the techniques they use to entice you to click on their link. Incorporate the same techniques when writing the descriptions to entice people to click on your link.

The above is an excerpt from "Click: The Ultimate Guide to Electronic Marketing for Speakers" http://www.antion.com/click.htm
 

Send me your suggestions for future Search Engine related articles for this section. mailto:tom@antion.com  

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