|
October 2002 Search Engine Tips
Keyword Placement Part VI
Body
For the past few months I've been
telling you about places on your webpages to put keywords that might not
have been obvious to you. This one is obvious and it's not so obvious.
Keywords should be placed in the body text of your webpage. What is not
so obvious is that some search engines pay attention to how close your
keyword is to the beginning of a paragraph and to the beginning of a
page. This is called "keyword prominance." It's a fairly
complicated issue, but one you need to address if you want to laser
strike optimization of your pages for search engines. If
the keyword is at the beginning of a paragraph, that equals 100 percent
keyword prominance. If it is at the end, it is zero percent. In the
middle is 50 percent. Tools like Web Position Gold tell you what keyword
prominance a particular search engine likes and it's up to you to move
the keywords forward or backward in the paragraphs and pages to suit.
This is no easy task and takes patience because in the search engine
optimization business when you change one thing it most likely effects
something else. Web Position Gold is a recommend software
for serious Internet marketers. Find it at
http://www.webposition.com/
Send me your suggestions for future Search Engine related articles for
this section. mailto:tom@antion.com
Back to October 2002 Index page
|
