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October 2002

Website Technique
Thank You Page Selling

A custom thank you page should appear when someone is done shopping at your website and has ordered something. What a great time to sell them something else!

I don't generally try to sell them one of my products. Hopefully I did a good enough job of that while they were at my site. I try to suggest affiliate programs, of which I am a member, on my thank your pages.

If you have many products of your own, it's probably not a great idea to lead with affiliate programs. Why should you send someone to buy my stuff and get a commission when you could sell your own stuff and get all the money?

If you don't have (m)any products of your own, then certainly use affiliate programs to start the income rolling.

Let's assume you have your own products. Suggesting affiliate products while trying to sell your own is very difficult. It will confuse the visitor who clicks on one of your products and goes to your shopping cart and then clicks on an affiliate link and gets taken to some other site. That prospective customer will probably get confused and leave.

Sell them the best you can while they are at your site. Let them finish the purchase and then use your thank you page to suggest they visit a complimentary site that makes sense. If you are selling expensive saddles for horses, send them to some other horse related site that has an affiliate program. Trying to send them to a site that sells hard rock CDs might get a sale once in a while, but certainly not very often.


Upcoming web techniques

  • Pop Under Boxes

  • Sell Down Technique

  • Ask the expert

  • Shopping Systems

  • Third Party Applications

  • How to make your website sell

  • Web customer service

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