September 2002

Case Study
Rick Butts
 

I have to be honest and tell you that I cannot remember signing up for Tom Antion's Great Speaking FREE eZine. I'll also tell you that it came in for several months and I only read a bit, rarely all of it, and then I deleted it. Other than a few mental a-ha's, I will bet I never took even the tiniest baby step of action for what I read until one day...

Tom sent out an ad for "Click: The Ultimate Guide to Electronic Marketing for Speakers" http://www.antion.com/click.htm  and I bought my first eBook. Without question this book changed my business, opened up my creativity, and literally changed my life.

AT the time I was a 100% bureau booked keynote speaker, selling my self published personal development adventure novel, CDs and tapes and making about $300K per year. I thought I was sitting on the top of my game, but I was sitting on a lot of planes, too.

I would have to take up every page of this issue to tell you how many things I've put into action since beginning with Tom, but here are a just a few:

• Changed my business name to http://www.RickButts.com  LLC and printed it on everything. This single shift has driven so many more people to my site as buyers and subscribers.
   

• Began sending out a regular eZine to the 2000 people who had signed up to get it - people who had already bought from me and were begging for more stuff I WASN'T producing. The first time I mailed to it, over 600 emails were old and dead! Using Tom's techniques, I've got just shy of 5000 now, and growing all the time. Each time I send out an issue, I get money into my account in seconds.
   

• Produced two new books in regular and eBook form.
   

• Set up online real-time credit card processing.
   

• Hosted two tele-seminars, (yes, people will pay to listen to motivation and personal development on the phone,) and still sell cassettes and CDs from it.
   

• Got http://www.KickStartCart.com  and have made big use of the auto-responders, add on sales. I've also launched 4 mini-courses which are terrific for getting new subscribers and sales.
   

• Developed a "keyword strategy" and began maximizing my sites for search engine traffic.
   

• Bought WebPosition Gold and learned more about search engines in 2 hours than I had in 2 years. Used it to get my site listed on the first page for Google and Yahoo and others.
   

• Built a one page web site at http://www.customerservicevideos.com  and promptly sold a $697 set using Tom's strategies for Google Ad Words Select.
   

• Did 2 joint venture e-mail ads resulting in new sales, customers, and more joint projects.
   

• Bought http://www.eBookSource.com  and overhauled it. Now there is a place where anyone can sell their ebook (even fiction!) online and earn 60-70% commissions and more. Tom really saved my bacon on this because I was trying to do it as a subscription site and Tom showed me how it was going to cost way too much money and time. I made the mentor fee I paid Tom back on that one alone.
   

• Renegotiated the hosting deal I have with my hosting company to go from $14.95 per web site, To a flat $75 for a big slab of bandwidth. Now I've learned how to buy domains for $9.95 and essentially host them at no extra charge.
   

• Currently own more than 30 domain names.
   

• Picked up my first two telephone consulting clients at $100 per hour. (I never did a shred of consulting before.)
   

• Set up numerous joint ventures with other businesses, writers, and speakers for profitable web deals.
   

• Got the electronic rights to a phenomenal book by a Psychiatrist on a tightly niched topic, bought five related domain names, found the keywords that will sell it well, and will launch it next week as a 24/7 cash register selling a downloadable product I won't have to touch, on a one-page website. Every bit of this from concept to implementation I learned from Tom 100%.
   

• Created a compilation-author eBook on Customer Service and implemented an affiliate strategy that pays the contributors 100% of the sale price, and $100 if the referral customer buys a higher priced product.
   

• I just got off the phone before I began writing this article with a writer from New York I met because of Tom and Debbie Allen, and put together a joint venture to market a Kids Party book as a one page downloadable product.
   

• Okay, I also finished the sequel to my first adventure novel three nights ago, and I have to say all the creativity and passion to write was a result of all the reading and typing I've done for Internet marketing.
   

Through my work with Tom, and the subsequent learning experiences generated by this experience, I have effectively blitzed through a master's level education on marketing, Internet selling, copywriting, technological awareness and savvy that has transformed my speaking career, (I bumped my fee up 50% in May,) and in my whole entrepreneurial focus.

Rick Butts


Just a few of Rick's Web Projects

http://www.RickButts.com
http://www.ZapTheGap.com
http://www.CustomerServiceVideos.com
http://www.MotivationalKeynoteSpeaker.com


ATTN: Authors, Writers, Speakers!
If you have information that solves a problem, sell your book at
http://www.eBookSource.com  and earn 60%-70% commissions! We will even help you convert your manuscript into eBook format.

For your FREE 5 Day Mini-course and learn how to create, publish,
and profit from the information you have that people are already
searching for... mailto:mini-course@eBookSource.com  and put eBook
Power in the Subject line.

Get Rick's Internet Magazine and get a free copy of the new book
The Big BUTTS of Life - Get Off Your Excuses and Do Big Things -
FREE!

http://www.RickButts.com/ezine

Rick Butts
9070 N 82nd St
Scottsdale, AZ. 85258
480-596-2691 voice
480-596-8019 fax


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