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You will never be perfect
with Internet marketing. Trying to be has been the downfall of many
otherwise brilliant people. Get your stuff out there and refine as
you go.
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Along those lines, no
Internet marketing expert, myself included knows everything there is
to know about this subject. If they claim, they do they are
delusional and you should make great efforts to protect your wallet
from them and from the things they suggest.
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A reminder from last issue
that I hate UPS
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Dell computers lets you
pick and choose just the right equipment you need in your computer
and then will lease it or sell it to you. For rapidly expanding
small businesses leasing could be a better deal because of the tax
write offs and necessity to upgrade sooner than regular consumers.
Check with your tax professional and business advisor to see what is
right for you.
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Don't forget to surge
protect your network. How do I know this is important? I just had a
lightning strike. All the computers were protected with power
supplies and surge protectors but the network hardware was not. The
lightning strike knocked out a least two network hubs and an
ethernet card. It appears that memory on the computers has been
damaged and maybe some damage to the DSL modem. The jury is still
out on it. THIS WAS A SUPER DUMB MISTAKE ON MY PART! Don't let it
happen to you!
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You can buy laminated tip
cards at places like Office Depot and Comp USA that have quick tips
for using your operating system like Windows XP easier. They are
also available for lots of other things too, like Word, Outlook, and
Basic HTML (this comes in handy when you really get serious about
this) See what's available at
http://www.quickstudy.com
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DSL is generally accepted
as the best and most consistent option for small businesses when it
comes to high speed Internet. You can purchase the speed you need
and you don't have to share access with others like you must do with
cable modem and satellite. The installation is usually tougher and
most of the installers are clueless, but once it gets going, it's
generally more consistent.
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Serious Internet marketers
should make the decision to go to high speed access whenever
possible. You will be tremendously more productive than waiting for
slow dial up connections (although I do keep one as a backup so I
can keep working during occasional downtimes on the broadband.)
Here's a resource to see what's available in your area
http://www.broadbandbuyer.com/
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